• Project: IG Private Wealth
• Company: IG Wealth Management
• Duration: June – October 2018
• Role: Creative Lead

IG Wealth Management wanted to move up market into the private investing space with prospect clients having over 1 million in investable assets. Before this initiative there was no online presence for this sub-brand. The goal was to be more personal and approachable for the affluent Canadian family.

Working with key stakeholders I lead the design sessions for discovery. With a small lean working team we were able to dissect the content to begin architecting the site while adhering to the standards set by the Design System. After a few iterations, the final structure was finalized and began high fidelity design for both mobile and desktop.